This blog post reviews how to find the right market for your business - an early step that's crucial to ensure that your business can succeed.

Hi, I’m Lucca McErlane, and welcome to the first episode of my podcast. In this debut interview, I sit down with the owner of KeyCan Food (@keycan_food) to talk about how the brand started, what inspired it, and what it’s really like to build a food business from the ground up. This is just the beginning, and I’m excited to share more conversations like this with you.

Financial sustainability is about creating a company that can survive challenges, adapt to change, and continue operating successfully long-term.