Creating a great product does not guarantee success. In this article, I explore why marketing, branding, pricing, distribution, and customer trust are essential to turning a good product into a successful business.

Starting a business involves more than just having a great idea. In this article, I explore the costs entrepreneurs face when launching a company, from initial investments and recurring expenses to budgeting, financial planning, and the importance of starting small.

Hi, I’m Lucca McErlane, and welcome back to the podcast. In this episode, I sit down with the founder of KB Stringing, a local racquet-stringing business built around precision, trust, and strong customer relationships. We discuss how the business started, how a technical skill turned into a real entrepreneurial opportunity, and what it took to earn the trust of the first customers. We also explore marketing, customer retention, managing orders, balancing the business with school and tennis, and the challenges of growing a service-based business at a young age. This episode goes beyond racquet stringing—it’s about turning a skill into a business, building a loyal customer base, and learning what it takes to grow through consistency and reputation.

Entrepreneurship is often associated with a brilliant idea. Everyone knows about the major success stories, like Steve Jobs with Apple or Mark Zuckerberg with Facebook, yet most ideas never see success. There are people all around the world with ideas who try and try again but don't get the results they are seeking. So, what makes the difference between a successful business and one that fails? In this article, I will explore some of the key factors that determine whether a business can turn an idea into long-term success.

Hi, I’m Lucca McErlane, and welcome back to the podcast. In this episode, I sit down with Stefan, the founder of Booksy, a platform transforming how service-based businesses manage their operations and connect with customers. We discuss how Booksy started, the early challenges of building a two-sided marketplace, and the strategies used to grow and balance both providers and customers. We also explore the real-world challenges users face on the platform, and how the company works to solve them while continuing to scale. This episode goes beyond booking—it’s about building a marketplace, driving growth, and creating long-term value in a competitive space.

Hi, I’m Lucca McErlane, and welcome back to the podcast. In this episode, I sit down with a leader from Atlantic Sapphire, a company rethinking how salmon is produced by moving aquaculture onto land through advanced recirculating systems. We explore how the business was built, from its core model and major cost drivers to the challenges of scaling such a capital-intensive operation. We also dive into risk—both operational and financial—and how the company has adapted through setbacks. Beyond the industry itself, this conversation offers insight into strategy, long-term growth, and what it takes to turn a complex, high-risk idea into a scalable business.

Hi, I’m Lucca McErlane, and welcome back to the podcast. In this episode, I sit down with Scott McErlane, the founder of BluFin Marine, to talk about how the company started, the challenges of building a business in the marine industry, and what it takes to earn trust in a field where safety and precision matter. We also discuss leadership, lessons learned along the way, and where the future of marine engineering and safety may be headed.

This blog post reviews how to find the right market for your business - an early step that's crucial to ensure that your business can succeed.

Hi, I’m Lucca McErlane, and welcome to the first episode of my podcast. In this debut interview, I sit down with the owner of KeyCan Food (@keycan_food) to talk about how the brand started, what inspired it, and what it’s really like to build a food business from the ground up. This is just the beginning, and I’m excited to share more conversations like this with you.

Financial sustainability is about creating a company that can survive challenges, adapt to change, and continue operating successfully long-term.